Privacy & Compliance

Marketing That Respects Patient Privacy

Working in mental health, behavioral health, addiction treatment, and specialty care means marketing has to meet a higher standard than a typical local business. We take that seriously.

How We Handle Compliance

✔ Advertising Certification — For categories like addiction treatment where Google, Meta, and Microsoft require LegitScript certification, we help clients understand and navigate that process before campaigns launch.

✔ Reviews & Testimonials — We never solicit or publish reviews that reference a patient’s specific condition, diagnosis, or treatment details. Our review strategies focus on service quality and experience, not clinical specifics.

✔ Website Forms & Intake — For practices collecting any patient health information through web forms, we work with you to ensure your data handling — and any agreements needed with us as a vendor — meet your compliance obligations.

✔ Advertising Content — We do not use sensational language, guaranteed-outcome claims, or exploitative messaging in any campaign — both because it’s the right thing to do, and because platforms will reject it.

A Note on What We’re Not

Local Ad Market is a marketing agency, not a covered healthcare entity, law firm, or compliance auditor. We build marketing responsibly and flag compliance requirements we’re aware of, but your practice’s legal and regulatory compliance (HIPAA, state licensing, etc.) remains your responsibility and your legal counsel’s. Where a Business Associate Agreement or similar is appropriate for our work together, we’re glad to put one in place.